How Artificial Intelligence Can Improve Marketing

We know that artificial intelligence (AI) already has multiple implications in our daily lives. Netflix, for example, succeeds in predicting the series of which we will chain the episodes one after the other. At the same time, Nest assimilates our preferences to better adapt to the temperature within our homes.

Even medicine is advancing rapidly by using AI to analyze many data, including data related to our DNA, to create treatments to treat different pathologies.

While doing specific tasks is easier, faster, and more efficient thanks to technology, it makes sense that AI applied to advertising also makes brands and agencies smarter.

Data-driven decisions.

Part of a large amount of consumer data and information available to marketers now makes this possible. Far too numerous to be processed, organized, or manipulated by the human mind, these gigantic volumes of data represent both a challenge and an exceptional opportunity for companies.

 

Because if we do not yet know how to exploit the full potential of this data, we already know that it holds the secret that advertisers have been trying to unlock since the days of the Mad Men: how to identify the people likely to buy our products?

Thanks to AI, we can make sense of this data, derive useful information from it, and use it to determine the consumer right, when, type of connected device, and context before serving an advertisement.

AI does the heavy lifting and proves to be a powerful marketing tool, as no human being could decide in a millisecond where to place an ad by analyzing 300 billion signals daily

New Perspectives

While all of this already looks very talented, the capabilities of AI extend far beyond basic programmatic automation.

While an AI-powered platform like Sizmek’s can already provide the information needed to decide in a fraction of a second what ad to run and where the benefits don’t end there for brands and agencies. The value of artificial intelligence also lies in its ability to analyze quantities of data that seem incomprehensible, extract relevant information from it, and make it actionable.

It offers entire transformation companies for marketing professionals who can use AI to optimize their campaigns, reach new consumers, and increase.

A Better Understanding Of Consumers

AI helps us identify the dynamics at work in datasets, shedding light on the factors that drive conversion. It thus helps marketers optimize their targeting to a desired result (for example, the percentage increase of online insurance applications) without relying on third-party data.

AI can analyze billions of data points by observing what is working well and what is not to identify the consumers most likely to be interested in a product or service.

Instead of using a specific and restricted set of parameters, such as age or gender, marketers can now choose which elements of campaign work and thus access a whole pool of new customers.

It represents a significant turning point for programmatic advertising and advertising in general. It is a sector in which companies rely for decades on knowing their “target customers.

Today, AI could give them new information on the identity of their customers, their location, and their aspirations…

And also Read: Building Botnet

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