Pragmatic Marketing

Did you know that pragmatic marketing tries to deliver products to the customer in almost the exact specifications requested by the customer? For example, suppose you are an athlete who wants a shoe with particular characteristics or that you are a company that requires software with specific functionality. In those cases, pragmatic marketing might be the best way to deliver.

 

What is Pragmatic Marketing

There is a very sophisticated marketing approach and is often defined as a product creation process that continually adapts base on past marketing experience. This adaptation process includes testing the marketing strategy and re-adapting to ensure that the product is relevant and meets customer expectations.

The specific requirements of the athlete.

Pragmatic marketing aims to carry out a series of tests and adaptations to ensure that the final product or service best suits the target audience’s requirements. For example, if a particular shoe company is creating a feature-specific shoe targeted at athletes, it would implement pragmatic marketing by testing the shoe with a sample group of athletes and then re-fitting the shoe to fit.

The pragmatic marketing methodology

The pragmatic marketing methodology provides a standardize platform for the critical activities that are required to create products and services the profitable for a given organization. The following are the parts that make up the pragmatic marketing methodology:

Planning

This step aims to describe the various features and functionalities of a given product. In addition, the purchase process, which includes conducting research and documenting the purchasing processes of target market. Segments, is done here. The buy and use personas are also describ in this step. These are members of the target market that signify the ideal characteristics of the customers for a given product.

 

Programs

This step involves developing a marketing plan that communicates strategies for creating awareness for upcoming products. It also requires customer acquisition and retention initiatives that aim to define the budgets and .Schedules that will use to ensure that customers buy the product and also become loyal customers of the product in the future.

 

Preparation

It aims to identify your organization’s sales processes by identifying the ways your target market prefers to buy your product. This step also involves developing tools for the sales department. These tools are plan to use in different parts of the sales process. Finally, the preparation aims to offer programs that can help the sales force to sell the product effectively.

 

Support

This step involves developing demos and presentations. These aim to produce product presentations and standardize demos and can use across multiple marketing initiatives. Event support is also include in this step and is intend to provide market insight. For events such as trade shows, webinars, and conferences.

And also Read: Agile

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